Christmas Retail:
Listener Insights
With more focus on retail this Christmas than ever—
We analysed Christmas shopping habits.
When it starts, how much they spend and
where they shop.
When do you plan to start Christmas shopping?
63% surveyed plan to being their Christmas shopping in late November / early December with only 6% deciding to buy that random pair of socks or gift set last minute.
87% of respondents hadn’t started yet.
How will you pay for the majority of your Christmas shopping?
69% will use debit cards.
16% will use cash.
Only 8% will use credit cards.
77% choosing to shop online this Christmas
How will you do the majority of your Christmas shopping?
77% of respondents will shop online in some form.
23% said they will shop in physical stores only.
18% are planning to do all shopping online.
59% are planning a bit of both.
93% are staying home for Christmas
Where will you do the majority of your physical stores shopping?
39% will do most of their shopping in department stores.
What would encourage you to do Christmas shopping locally?
71% want to support local community.
63% stated that range and availability will be the difference.
58% stated that competitive pricing will be the difference.
How much do you plan to spend on Christmas this year?
85% plan to spend the same or more
this Christmas.Only 15% plan to spend
less this year.
Clothing takes the top spot for spend this Christmas
Which items will you be spending on this Christmas?
Clothing, Beauty/Cosmetics and Toys/Games the most popular items
for consumers this Christmas.
Family is the focus this Christmas with 84%
attending a family gathering
Which social events will you attend this Christmas?
64% plan to go to restaurants.
38% plan to attend a Christmas party.
84% will attend a family gathering.
Where will you spend Christmas this year?
93% will spend Christmas at home.
Only 7% plan to travel for Christmas.
Survey sample size and demographics
Sample Age / Location Demo.
Key info—
Number of Respondents: 2,083
Format: Online survey via Today FM, Newstalk, 98fm, Spin1038, SpinSW, iRadio, Beat and Classic Hits.
Thank You.
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