audioXi

2.78 million people are listening to digital audio in an average week
In 2022, 6 in 8 adults listen to digital audio in an average week
On average people are consuming 19.3 hours every week.
3 in 10 expect to increase their consumption with digital audio and podcasts in the coming 12 months.
While Smartphone continues to dominate as the most used device, compared to 2021, connected car & smart speakers overtake desktop/laptop

*Data from IAB Ireland’s “Listen Up Ireland” December 2022 Research conducted with RedC

With over 5.5 m monthly streams across the four podcast networks live reads offer clients more time to pitch the product, event or service.
Live reads will bring flexibility and scale to your 2023 briefs.
Production is included in the media budget.

Digital audio, which is audio content streamed using a connected device, is a rapidly growing digital market. Consumers are turning to voice-activated devices where they may have used a screen in the past, putting their phone down and instead, turning up the volume.