audioXi

audioXi is Ireland’s largest digital audio exchange giving brands and agencies a single point of access to:

  • 28 digital audio streams (National & Regional)

  • Over 100 music streams

  • Over 1,700 podcast series

IAB 2025 Listen Up Ireland Research

  • 76% of all 16+ adults in Ireland are consuming digital audio each week. That equates to almost 3.1M adults. This rises to 91% among 16-34 year olds.

  • 35% of digital audio listeners or almost 1.1M adults are listening daily, with 87% listening weekly. 

  • FM radio plus Digital Audio together have a combined reach of 94% of all adults 16+.

  • Digital Audio is very strong vs other media for time spent per week among all adults (16+) with 11.8 hours – this puts Digital Audio in second place with only Live TV ahead at 12.6 hours.  

  • Digital audio ads command more attention and are more trusted than ads running on all other digital channels analysed.

*Data from IAB Ireland’s “Listen Up Ireland” December 2025 Research conducted with RedC 

Get in touch.

The future of audio is already here – don’t miss out, enquire today.

Our Podcasts #2 & Live Reads

  • With over 5.5 m monthly streams across the four podcast networks live reads offer clients more time to pitch the product, event or service.

  • Live reads will bring flexibility and scale to your 2025 briefs.

  • Production is included in the media budget.

Digital audio, which is audio content streamed using a connected device, is a rapidly growing digital market. Consumers are turning to voice-activated devices where they may have used a screen in the past, putting their phone down and instead, turning up the volume.

 

Digital Audio

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