Discover what our sponsorships can deliver for your brands…
FIFA World Cup 2026
Ahead of football's biggest tournament, we have compiled a comprehensive list of promotions, sponsorships and opportunities across the full suite of Media Central stations.
Sport on Today FM
Sponsorship of Sport on Today FM provides a sponsor with a fantastic opportunity for consistent branding reaching a massive available weekly audience of 941,000!
With sponsor credits airing from daybreak to sunset, seven days each week, it’s the chance to own Sport on Today FM. Sport is a key element of Today FM’s programming schedule with over 452 bulletins per month covering all sporting events right across the country and provides true value for money for the brand sponsor, generating significant brand awareness.
The Pat Kenny Show
Pat Kenny moves his ever popular weekday show to a new time of 10am – 12pm Saturday & Sunday from Spring 2026. Pat is one of the most recognisable voices on Irish Radio and will be looking to tap in to a new weekend audience while bringing some of his regular weekday listeners a new familiar voice at weekends. Keeping with a similar news and current affairs format the new show will air for 2 hours every Saturday & Sunday starting in Spring 2026.
Lunchtime Live
Lunchtime Live sees Andrea Gilligan bring a fresh perspective to midday radio examining the key issues of the day and how they affect the lives of the listeners. Andrea will go behind the day’s headlines and talking points, from current affairs and politics to lifestyle and human interest.
Sports
Delivering reach and scale we’ve created a bespoke sports offering across four of our key regional stations with sponsorship of our daily live sports bulletins on 98FM along with local engagement through our dynamic weekend regional sports shows on iRadio, Beat and Red FM.
This package offers high reach and frequency, with 732 mentions per month, focusing on key regions such as Dublin, Cork as well as the North East, North West and South East of Ireland.
Weather
98FM’s award-winning news desk provides Dubliners with the most up to date weather service in the Dublin radio market. With credits seven days a week across the day, no matter what its like outside, it’s the chance to be one of the most heard brands on 98FM.
Weather is a highly desirable, high frequency sponsorship and is perfect for a brand to build crucial awareness of their significant USP versus their competitors. Available from March 1st.
Off The Ball GAA
Off The Ball's GAA coverage is back and bigger than ever ahead of the 2026 season with weekly FM coverage, The Football Pod, live shows and reporters from around the grounds and across the country. Join the obsession.
OTB League of Ireland
Fans can follow every moment of League of Ireland action across Off The Balls evening show and digital platforms, supported by season-long content featuring a weekly a League of Ireland podcast, LOI Late Night on X Spaces, in‑depth pre‑ and post‑match analysis, and special live events — giving the League of Ireland premium coverage.
The Next Play
In this series Irish rugby legend Brian O’Driscoll sits down with guests who've transitioned from the world of sport to life beyond the game as well as guests from outside the world of sport.
From the adrenaline of match day to the challenges of reinvention, each episode dives deep into the personal journeys of those who’ve swapped jerseys for new careers — from punditry and coaching to business, media and everything in between.
The Mario Rosenstock Podcast
The Mario Rosenstock Podcast is one of the most unique and most listened to podcasts in Ireland. Fronted by creator of Today FM’s Gift Grub, Mario Rosenstock, each week you can join Ireland’s most popular comic/satirist for brand new comedy, rants about the state of the world, and enlightening interviews with a twist.
Family Flowers Only
Kathie Stritch, founder of Grief Ireland, created this podcast to break the taboo surrounding grief following the deaths of her sister and husband. Join her mission to open the conversation, comfort those who mourn, and ensure loved ones are remembered.
Ireland, Crimes and Mysteries
Ireland, Crimes and Mysteries, hosted by Nules Ní Chléirigh, delves into some of Ireland’s most compelling true crime cases — from notorious historical events to modern-day disappearances and unsolved mysteries.
Dishing it out
Dishing It Out features esteemed Irish chefs Gary O'Hanlon and Gareth Mullins. They share culinary insights, kitchen tips, and delicious, down-to-earth discussions for food enthusiasts who tune in weekly for inspiration.
Stall It with Darren & Joe
Bringing unfiltered humour and uniquely Irish storytelling, Darren Conway and Joe McGucken are the voices behind Stall It. With their offbeat takes on everyday life, and the downright bizarre, they’ve built a highly engaged audience that comes for the craic and stays for the chemistry.
True Crime Bundle
audioXi is proud to present our brand new crime bundle comprising of Ireland, Crimes and Mysteries with Nules Ní Chléirigh and Lines of Enquiry with former Garda detective John Sweetman. The two podcasts have been immensely popular with listeners 208,000 streams for Ireland, Crimes & Mysteries and 155,000 streams for Lines of Enquiry.