Media Central X Lynx

We're excited to share how Media Central partnered with Lynx to launch an immersive campaign, leveraging the power of our Music and Youth stations to connect their Fine Fragrance range with a key male audience.

Sniffing Out Success: Our Lynx Fine Fragrance Campaign

Lynx Fine Fragrance was actively promoted over the summer through sponsorship of Summer Mashups on music and youth stations Spin 1038, SSW, iRadio, and Beat, targeting males aged 15–34. The campaign featured DJ Marty Guilfoyle’s custom music mashups tagged with Lynx messaging, combined with promos and live mentions to enhance brand visibility and reinforce Lynx’s Finest Fragrances throughout the day over a four-month period.

The on-air content received massive reach among the audiences, hitting an average of 620,000 listeners per week, with overall impacts of 5,344,000 per week.

Monthly Instagram reels featuring DJ Marty mixing Summer Mash Ups were shared on SPIN, iRadio, and Beat to boost brand visibility and social reach. Each video averaged 160,000+ views.

Reach & views

The results were impressive:

• Total IG Posts Reach: 598,365

• Views: 733,875

Marty’s Summer Mashups

Red FM’s Friday Drivetime show also featured a Lynx ‘Fridays are Sweet’ feature, giving listeners a chance to win €150 each week. The campaign reached 46,000 people with total of 1,807,000 impacts, and weekly entries exceeded the average of 80.

Presenter Colm promoted the on-air feature every Friday via Instagram Stories to boost awareness among social audiences. The posts exceeded benchmark of 24k combined reach.

Reach & views

• Total IG Stories Reach: 58,040 +141% vs average benchmark

• Views: 63,766 +166% vs average benchmark

Enquire about sponsorships here.