Paddy Power Comedy Festival 2025
How we drove awareness towards Paddy Power’s Comedy Festival 2025 through our national stations, Today FM and Newstalk, alongside our Dublin based Music & Youth Stations – Spin1038 & 98FM.
Media Central X Paddy Power Comedy Festival: The Ultimate Comedy Takeover.
This summer, Paddy Power teamed up with Media Central to promote this year’s Paddy Power Comedy Festival in the Iveagh Gardens, featuring Tommy Tiernan, Deirdre O’Kane, Emma Doran and many more.
To drive awareness towards the campaign and it’s key messaging we utilised both of our national stations, Today FM and Newstalk alongside our Dublin based Music & Youth Stations – Spin1038 & 98FM. We created a partnership which consisted of full week and weekend of on-air promotions, supported with social and digital assets to ensure Paddy Power received full brand coverage across multiple touchpoints.
How we brought the laughs to life
From on-air antics to on-the-ground buzz, this social video captures the best bits of our Paddy Power Comedy Festival partnership across Newstalk, Today FM, 98FM, SPIN 1038, and audioXi. A bold, belly-laughing takeover that made sure Paddy Power Comedy Fest owned the conversation, and the punchlines, in the lead-up to the festival. Take a look…
Highlights from the Paddy Power Comedy Festival promo
On Today FM, we created a partnership with Paddy Power that consisted of a week of promotional activity across our infamous Ray Foley show. This consisted of 2 live mentions daily of The Paddy Power Comedy Festival’s key messaging and 5 pre promos.
On the Anton Savage Show, Willa White joined Anton to discuss the Paddy Power Comedy Festival. Willa White was one of the festival headliners, discussing all about the festival and what listeners can look forward to at the festival.
Similar to the National stations, our Dublin stations 98FM and Spin1038 joined the partnership to support the 2025 Paddy Power Comedy Fest.
Utilising on-air, online and social touchpoints to provide Paddy Power with maximum content and coverage. Each station, launched their activation with a form of on-air content, championing some of the many talented names that gig at festival. This rolled in to a full week of on-air promotions, giving some lucky listeners the chance to win Vip experiences to the PP Comedy Fest.
Packing a punch(line)…
The Paddy Power Comedy Festival partnership delivered standout results across every platform, with high-impact reach across national and Dublin stations, backed by strong digital and social engagement….
Reach: 697,000 (15%)
Frequency: 8.8
Impacts: 6,129,000
Total On-Air Entries: 8.7k
Total Social Reach: 239,540
Total Social Impressions: 291,868
Total Social Views: 173,997