Spotlight on Top 5 Categories YOY ’23 (Q3)

  • Retail Supermarkets are up 37% on Q3 last year, majority of brands are showing strong commitment to radio with increasing spends YOY.

  • Entertainment & The Media down 10% YOY.
    The main subcategories that are down for H1 are Cinema / Film as well as Newspapers / Magazines. Concerts / Music / Gigs / Theatre showing growth with full venues and schedules back underway.

  • Insurance is up 6% on same period last year. Another category that had a dip in overall spends across 2022 and has come back with consistent spends across 2023  

  • Gov Depts are down 7% for Q3 versus same period last year.

  • Food category is up +14% for Q3 also with growth in spends from both Restaurants / Fast Food and Food Products.

Share of Voice Recap for Q3 2023

For more information, please contact emma.walsh@mediacentral.ie or andy.macken@mediacentral.ie