Guinness Summer Tour 2025
From morning commutes to scroll-time moments, how we brought the Guinness Summer Tour 2025 to the heart of the conversation.
How we brought the Guinness Summer Tour to life…
This summer, Guinness returned for the ultimate Summer Tour 2025 to be at the forefront of all this summers biggest gigs and events. And Media Central was right there to amplify the buzz.
Through a dynamic, multi-platform partnership, we delivered nationwide reach and high-frequency impact across Today FM, Beat, 98FM, SPIN 1038, Spin SW, iRadio, Classic Hits and RedFM.
A full month of on-air promotions, combined with outdoor broadcasts and social support, ensured unmissable brand presence and kept Guinness at the top of mind across every touchpoint.
From morning commutes to scroll-time moments, we brought the Guinness Summer tour to the heart of the conversation.
Check out the video below for our best bits…
Guinness Summer Tour 2025
The Guinness Summer partnership delivered standout results across every platform, with high-impact reach across national and Dublin stations, backed by strong digital and social engagement…
Big Reach, Bigger Impact
796,000 (18%) Reach
4.5 Frequency
3,607,000 Impact
703,231: Total Social Reach