Guinness Summer Tour 2025
Across the nation's biggest events and social media feeds, here's how we amplified the buzz and placed the Guinness Summer Tour 2025 right at the heart of the summer experience.
How we brought the Guinness Summer Tour to life…
This summer, Guinness returned for the ultimate Summer Tour 2025 to be at the forefront of all this summer’s biggest gigs and events. And Media Central was right there to amplify the buzz.
Through a dynamic, multi-platform partnership, we delivered nationwide reach and high-frequency impact across Today FM, Beat, 98FM, SPIN 1038, Spin SW, iRadio, Classic Hits and RedFM.
A full month of on-air promotions, combined with outdoor broadcasts and social support, ensured unmissable brand presence and kept Guinness at the top of mind across every touchpoint.
Check out the video below for our best bits…
Guinness Summer Tour 2025
The Guinness Summer partnership delivered standout results across every platform, with high-impact reach across national and Dublin stations, backed by strong digital and social engagement…
Big Reach, Bigger Impact
796,000 (18%) Reach
4.5 Frequency
3,607,000 Impact
703,231: Total Social Reach