Square X Newstalk

Off the back of a successful partnership with Square in Q4 2022 where we supported their Square Market on Grafton St, we created a bespoke, multi-faceted partnership which ran across Q1 and Q2 this year.

This partnership drove consideration of Square as the go-to for almost all business needs as well as driving awareness of their ongoing support of Irish Business, all while educating the nationwide audience on their ecosystem and services they provide.

Square messaging was spot-lighted throughout the partnership with on-air, presenter content, podcast, online and social amplification. We anchored the partnership in an always-on, high-frequency sponsorship of Mornings on Newstalk, creating longevity and consistency across the schedule. Square caught Newstalk listeners as they started their day with credits running from 6am right up to 12pm Monday to Sunday.

Newstalk has a wealth of experience creating quality content for clients and we tapped into this by creating another great content series for Square, ‘Newstalk Supports Green’ on the run up to St. Patrick’s Day 2023.

This series delivered quality content across the schedule, showcasing and celebrating Irish Business nationwide. Prime time presenters such as Pat Kenny, Kieran Cuddihy, and Andrea Gilligan all spoke to various SME’s and producers across the 2 week series, including some of Square’s own businesses and vendors. We captured Andy Noonan’s interview on video live in studio with Pat and seeded out to our vast social community. Each segment was podcast on a dedicated Square page on Newstalk.com, supported by social throughout.

The partnership culminated with an intimate evening with Square. ‘Food for Thought’ brought a community of guests together to talk about the food industry nationwide where they could also enjoy some refreshments and delicious treats from The Cheeky Piglet and Coconut & Moo Moo. Joe Lynam hosted a panel of experts in the field, Fiona O’Regan – Head of Restaurants for Square, acclaimed chef Paul Flynn and tech-whiz-turned-entrepreneur, Kevin Hughes of Nomo Rame who discussed everything you needed to know about restaurants, food trucks, pop-ups and the business behind them.

Listen back to Newstalk supports green with Square here.